This is the time to get prepared. It may sound silly; but apparently a lot of people are planning to get prepared either during or after the next quake. Getting prepared BEFORE a quake has been convincingly demonstrated to be the most effective.
How to get started:
Read EarthquakeAdvisor's safety section.
If you're a home owner or home renter, go next to our homeowner's guide to earthquake retrofit.
If you own or are responsible for commercial property, read Don Peoples' excellent article on the subject. Don heads Peoples Engineering, a highly regarded San Francisco Bay Area structural engineering firm.
If you are responsible for a business be sure to check EarthquakeAdvisor's business preparedness section.